How to Get the Most Bang for Your Buck on Indeed

Indeed. The number-one job board in the world. The power of Indeed is in the numbers; 350+ million job seekers per month, 23 hires made through Indeed per minute. Bottom line, if you're not using Indeed effectively, now's the time.

But, how do you know you're using Indeed effectively?

Do you feel like you are spending too much money for too little return?

If so, you're not alone! We talk to business owners and HR professionals every single day that feel the same. So we talked to one of our Indeed experts here at ApplicantPro on how you can get the most out of the dollars you spend on Indeed.

Below are a few of his tips to maximize your budget and achieve the best results from your job listings.

An effective Indeed strategy includes:

1. Follow Indeed's Guidelines

First and foremost, listen to what Indeed says! They have specific guidelines that will influence the visibility and attractiveness of your job postings. If you want your listings to perform well in job seeker's search results, follow the guidelines.

Check out this article written by Indeed on a few of their most recent guidelines!

2. Keep Evergreen Jobs Fresh

For your positions that are continuously open (evergreen jobs), those postings must stay fresh. Regularly update and refresh the job information to keep it appealing and visible. Closing and reopening the same listing without changes will make it less attractive to both Indeed's Algorithms and job seekers.

3. Use Precise Locations

Avoid using "marketing locations," instead, list the exact street address of the job. Indeed automatically matches jobs to larger nearby cities to help increase views. Accurate location details will help job seekers trust your postings and find jobs that fit their needs.

4. Optimize Remote Job Postings

When hiring for remote positions, be sure to include "remote" in the job title. Clearly state if the job can be done from anywhere or if it requires proximity to a specific location. This will ensure you're only attracting the right candidates.

5. Include Salary Information

Salary transparency is crucial. 83% of applicants will not apply if pay is not included. Indeed will also generate an estimated salary range if one is not provided, for example; they could post a salary range of $90k-$110k for a marketing manager, yet your allocated budget is closer to the $130k range... many qualified people will not apply because they see this lower range, and vice-versa! They could put a higher range than you currently have budget for and you'll be wasting yours and candidates time if you end up offering lower than they originally thought. Be straight up about salary right from the start!! Also know, that job listings without salary information put in by the employer, won't appear as frequently in search results.

Quick tips for effective job postings

Here are a few tips to ensure your job postings stay competitive with your competitors;

• Include pay
• Expand on benefits
• Provide the work schedule
• Include any advancement opportunities
• Write engaging ads
• Get creative with job titles
• Consider niche job boards
• Outline the hiring process

By following these guidelines, you can ensure that your job postings on Indeed are effective and efficient, attracting the best candidates while optimizing your budget.

Interested in learning more? Check out our 5 Tips to Increase Indeed Visibility Guide and unlock the power to attract top talent!